Jung, free and single? Try dating app based on psychoanalysis!
sisters Jess and Lou Alderson know all about heartbreak – and now they’re experts in matchmaking too.
Only a year ago the siblings launched a dating app that has proved so successful it has just celebrated its first wedding.
their secret? Putting personality first, not appearance.
rather than presenting an array of pictures, sosyncd gives potential partners a compatibility score based on psychoanalyst Carl Jung’s theory of personality types – for example ambitious, nurturing, practical or fun.
the concept certainly worked for Ben Fox, 43, and his now wife indiana, 41. the trainee english teacher and life coach ‘matched’ with the supply chain manager and yoga instructor on the app last April and they married in December in France, where they live.
sosyncd started life after Jess, 30, returned to the UK heartbroken having moved to Australia for love in 2017.
the former equity researcher at investment bank Morgan stanley had intended to build a life in sydney with her boyfriend, but ‘vast differences’ soon started to emerge between them.
After the break-up, she began learning about compatibility factors in relationships and shared what she had discovered with Lou when they reunited in London in February 2019.
Jess said: ‘Lou told me her friends and colleagues were going on these terrible app dates with people they had nothing in common with. suddenly, i realised i knew a much better way of matching people.’
Lou, 27, was so impressed with the idea that she eventually quit her job in property to join the venture.
After its launch in January last year, sosyncd became one of the fastest growing dating apps in its first year ever in the UK, with more than 30,000 people signing up.
Users fill out a profile and take a personality quiz, before being presented with partners to choose from. the app pairs people through a unique algorithm based on compatibility scores. sosyncd is free and a paid-for upgrade service is planned for later this year. Mr Fox, originally from Norwich, said: ‘the app helped us form a bond. We talked about likes and dislikes over a longer timespan than is usual.’