Kate Moss faces a battle over her new brand name

FOR a woman known for her hedonistic lifestyle, launching a ‘wellness’ range was always an unlikely change of career for Kate Moss. But I can reveal that the supermodel faces a bitter legal battle with a pharmaceutical company over the name of her much-hyped new brand, Cosmoss.

Moss, 48, applied to the Intellectual Property Office (IPO) earlier this year to trademark Cosmoss for a variety of applications, from aromatherapy candles, vitamin supplements and teas to magazines, videos and home furnishings.

However, newly published documents reveal that a Danish business, Pharmacosmos, has formally objected to her application. The company, which makes products for those suffering iron deficiencies, has been in business for more than 50 years.

When a British trademark application is opposed, both parties give their evidence and a decision is made by a hearing officer at the IPO. The losing party can then appeal to an appointed lawyer. But the losing party can instead appeal to a court, which would be more expensive.

The Danish firm is not the only company to object to Moss’s choice of name. At the European Union Intellectual Property Office, three other companies have opposed Moss’s application: a German shoe business, a ‘ surgical and medical instrument manufacturing company’ also based in Germany, and a vaccine manufacturer in Indonesia.

The reason given by all four for their objections is a ‘likelihood of confusion’.

Moss (pictured) launched Cosmoss amid great fanfare in August, claiming that it would ‘open a door’ to ‘balance, restoration, and love’. It’s been likened to a British version of Gwyneth Paltrow’s U.S. wellness company, Goop.

It was a big change for Moss, who was branded ‘ Cocaine Kate’ in 2005 after pictures surfaced which a newspaper claimed showed her snorting drugs at a music studio. She lost her £1 million contract with H&M and booked herself into a rehab clinic.

Both Pharmacosmos and Moss declined to comment.