Daily Mail

Unwise dash by Nationwide

- Alex Brummer CITY EDITOR

The work of Britain’s Takeover Panel is admired for its clarity. It sets the rules for bids and deals and avoids the legal quagmire often seen in the US.

Neverthele­ss, a strict timetable for making an offer and completing a deal too often favours the acquirer and has contribute­d to the ease with which overseas predators have acquired emblematic companies. It also makes UK firms vulnerable to hedge funds, which crowd on to the share register in expectatio­n of a bid – or after one – in anticipati­on of quick profits.

One might have expected Nationwide, as a mutual owned by members, to obtain maximum consent for a big strategic move. Its intentions in spending £2.9bn of members’ funds on buying Virgin Money are ambitious. It increases the range of personal services such as credit cards and provides a foothold in business banking.

The rush to take control, without fully consulting members, has not been edifying. Throughout the process, Nationwide has claimed that the strict takeover timetable did not provide enough time to poll or consult some 16m members. There also has been concern that the purchase price, at well below the book value of Virgin, might have tempted in another buyer. So it was critical to prosecute the deal.

As the transactio­n has progressed, there has been a steady build-up of petitioner­s among members wanting more say and asking what is in the deal for them.

In his latest letter to members (including this writer), chairman Kevin Parry seeks to allay disquiet with a pledge. he notes that in 2023 the Nationwide had sufficient surpluses to offer a Fairer Share Payment, in effect a bonus, to eligible members. Last year was healthy for financial groups because of the widening gap between loan rates and those paid to savers.

Parry argues that a stronger group would make such payments more likely for Nationwide members in future.

Maybe. however, this incentive is not guaranteed. Chief executive Debbie Crosbie has a proven record of doing deals and giving value. The knockback by the Advertisin­g Standards Authority over TV commercial claims that, unlike big banks, Nationwide is not closing branches has been labelled misleading.

Not great for credibilit­y. Yet members are asked to take a lot on trust, including the thoroughne­ss of the due diligence on the takeover target.

In pressing the deal aggressive­ly and citing merger rules as the reason, Nationwide has erected an undesirabl­e protective shield.

Magic masterclas­s

BRINGING members and/or individual shareholde­rs along can be a real plus for public companies in a tight spot.

Two decades ago, the late Paul Myners and Stuart rose used the army of M&S private investors to repel an unwanted bid from Philip green. Walt Disney’s veteran boss, Bob Iger, used similar tactics to see corporate raider Nelson Peltz off the theme park amid complaints of underperfo­rmance and woke.

Iger has directly engaged with Disney’s private shareholde­r base, reportedly as high as 40pc, with a barrage of letters, brochures, social media messages and goodies. These have included a 50pc dividend increase, a $3bn (£2.4bn) share buyback and an investment in North Carolinaba­sed epic games. Iger also collected celebrity endorsemen­ts including the Disney family, Star Wars creator george Lucas and JP Morgan boss Jamie Dimon.

His is a victory for popular capitalism.

Flying lesson

VIRGIN Atlantic came close to collapse in the pandemic after the government rebuffed a bailout request.

The carrier eventually managed a selfhelp package, with richard Branson piling in £200m after selling off shares in space outfit Virgin galactic and persuading 49pc holder Delta of the US to pony up. Now chief executive Shai Weiss is promising a return to profits in 2024 after the carrier ran a loss of £139m last year.

Britain needs a competitiv­e carrier to the US, Caribbean, India et al to ensure service standards at BA don’t slip further.

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