Daily Mirror (Northern Ireland)
M&S festive ad is ‘turkey’
MARKS & Spencer has been rapped for claiming a Christmas food basket “cost less than last year”.
In newspaper ads it said a feast for eight was £10 less in 2017 than in 2016.
But it used a frozen not a fresh turkey in 2017 and a classic not a premium Christmas cake as in 2016.
It argued the “products were comparable” as small print stated the differences.
The Advertising Standards Authority told M&S not to run the ad again.