Sugar’s tweets are not so sweet

One thing I’ve discovered about Alan Sugar is he has an extremely thin skin.

Aim a joke in his direction and he will attack you. Although he likes to crack gags himself, such as the tweeted photo of a crying Chinese child he reckoned had been scolded for leaving the iphone production line, which got him referred to the police on racist grounds.

And now the tweeting of a photo of Senegal’s football team with an array of sunglasses and handbags in front of them, alongside the observation that he recognises them from the beach in Marbella.

Before his belated apology, he demanded to know why it was racist, and accused critics of having no sense of humour. Well I’d like to have heard the reaction from someone who accuses Jeremy Corbyn of fomenting anti-jewish racism in the Labour

Party if a Momentum member had posted a pic of the Israeli team dressed as snipers pointing guns at the West Bank.

I don’t like to see people lose their jobs for something they claim was merely an ill-judged joke so I won’t join calls for the BBC to sack Sugar. It would be far better if he admitted the tweet and his follow-up comments were so awful he has compromised his role on The Apprentice, and resigned.

Because the next time he fires a black contestant, they’ll have every right to ask: “Is that because you think I’m only good for hawking snide shades on a Spanish beach?”

And he’ll have no comeback.

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Want some weed? Yeah, I’ve just watched a Theresa May speech