Here’s an extreme example of the dreaded “loyalty penalty”.
Andrew Brass was discussing home insurance with his parents and discovered that they were paying £875 annually.
He found that their premium had being going up by an inflation-busting 7% most years for more than decade.
He shopped around and got an alternative quote of just £129.
“It is my belief that my parents have been overcharged by about £7,000 in total,” said Andrew, from Bilston, West Midlands.
“They would have continued to be overcharged without my involvement.”
His parents’ policy was with Aviva, arranged through the Royal London.
When he complained, Royal London told him that it was only the “introducer” and Aviva wrote back: “We do not advertise that we provide the cheapest quotation.”
Aviva told me: “We are currently working closely with the Financial Ombudsman Service to get a fair and just outcome for Mr and Mrs Brass as soon as possible”
As soon as possible? This complaint is more than four years old
The Ombudsman apologised for the delay, saying it was close to a resolution. “We have uncovered some blatantly unfair pricing practices in insurance, especially among more vulnerable consumers, known to be less likely to shop around and exploiting loyalty to trusted brands,” a spokesman said.
“Following our investigations more than 200 consumers have now had fair compensation.”
PS: Aviva boss Mark Wilson left late last year, walking away with a golden goodbye put at £6million.