THE ECO WORRIERS

Caring, crying, green-living modern man is unmasked

MODERN man does the cleaning, shows his feelings and frets about the environment, a poll found.

The bad news is only 35% of blokes think they actually count as a “modern man”.

More than 50% of 2,000 people quizzed in the poll said men should not have to conform to stereotypes.

And while just 11% of men wanted to be seen as a tough guy, 52% wanted to be viewed as caring, 25% as ethical and 36% as unafraid to show their feelings.

The poll by Wilkinson Sword found 40% of men felt they were more aware of green issues than their dads.

And more than 50% were

MODERN man was around long before fashionable modernity was invented.

Only he was called a gentleman, of the lowest rank of nobility but of good and courteous conduct.

And there are still plenty of us about. We open doors for ladies and give up our seats on public transport.

We treat women as our mothers would passionate about recycling, 37% worried about climate change and 47% tried to reduce food waste.

The green issues modern man should be passionate about also included expect to be treated. We do not have to drink cocktails, or wear pink, go vegan, meditate, do skin care regime, indulge in “self-pamper” nights or take up yoga.

Upper-lip be damned, we must have the courage to stand up to the boss.

That’s why we created trade unions, in saving energy (47%), using products made from recycled plastic (23%) and ecofriendly technology (25%). Other traits included having the confidence to go Dutch on a dinner date, and being as willing to bake and meditate as to do DIY. Jochen Schmitz, of Wilkinson Sword, said: “Men today are more eco-conscious.”

which a majority are now modern, feminist women.

Their struggle was our struggle, and still is – something much more important than being “well-groomed”.

This preposterous list of things a modern man is supposed to do exposes a company selling a new product.

And this gentleman isn’t buying.

Does his fair share of cleaning

Talks openly about his feelings Is comfortable with a female boss Discusses mental health issues Listens to others Confidently plays with children Is affectionate Is happy to be a stay at home dad Doesn’t always feel the need to put on a brave face

Stands up against prejudice Is conscious about the environment Keeps active Wants to leave a better planet behind for future generations Is happy to try new things Is well groomed Makes time for his friends Takes pride in his appearance Doesn’t judge people Is vigilant about the recycling Is self-assured

TYPICAL Becks