Daily Mirror (Northern Ireland)
A lot of dough exchanged as part of bakery’s Lidl deal
IRWIN’S Bakery has signed a multimillion pound contract to supply Lidl Northern Ireland.
The deal, worth £2.7million annually, comes after a 20-year partnership between the two companies and will see an expanded range supplied to 202 Lidl stores across the island of Ireland.
Under the new deal the family-run bakery will continue to supply customer favourites including Nutty Krust batch bread, Irwin’s Veda malted loaf and Jammy Joeys buns.
Portadown-based Irwin’s has also introduced an expanded new product range to Lidl Northern Ireland this year including traditional buttermilk soda bread and a low-calorie wholemeal sliced bread.
Michael Murphy, Irwin’s Bakery Chief
Executive Officer, said the deal supports the company’s growth strategy and helped the firm create jobs.
He added: “The renewal of the supply deal with Lidl Northern Ireland marks a new decade of partnership and we look forward to seeing where this will take us next,” he said. “It’s great to work with a company that has the same brand values and commitment to its local communities and we will continue to support each other in our efforts.
“With an eye on future growth, we are keen to expand our scope of supply through Lidl Northern Ireland and hope to bring our authentic tasting products to new markets.”
The supply deal is the latest move by the retailer in its ongoing support and commitment to local food suppliers.