Daily Mirror (Northern Ireland)
£11M COKE KATE9
Moss lands big soft drink deal 17 years after drugs scandal
JOKERS may point out this photo of Kate Moss is a lot more respectable than the last time she was seen in the Mirror enjoying some coke...
But this time the supermodel,
48, has signed a megabucks deal with Diet Coke.
It might cause a few wry smiles because in 2005 she was pictured on our front page after being filmed snorting cocaine.
Insiders say the former wild child could be earning up to £5million for the partnership with Diet Coke. It comes as we can reveal her business, Kate Moss Limited, is worth more than £11m.
Seventeen years ago she was filmed snorting five lines of cocaine in 40 minutes in a recording studio with her then boyfriend, rocker Pete Doherty.
Kate was dropped by H&M, Chanel and Burberry, but many brands stuck by her.
And the now clean-living catwalk queen is more in demand than ever.
An advertising source said: “Far from her star having waned, the next stage of Mossy’s career is burning brighter than ever. She is still the hottest ticket in town.”
Kate has been named as the new creative director for Diet Coke as it celebrates its 40th year. It certainly won’t hurt her bank balance, which seems to be doing very well already.
According to Companies House, Kate Moss Ltd is worth £11.8m, with the star making at least £3m last year from brand and modelling deals. Her new modelling agency is worth £3m too.
The Kate Moss Agency was set up in 2016 and has stars on its books such as Stella Jones, Georgia Palmer and Kate’s 19-year-old daughter
Lila Grace. Other names from the fashion world to have been Diet Coke creative directors include designers Marc Jacobs and Jean Paul Gaultier.
To launch her partnership with the brand, Kate posed with a can of the drink while wearing red lipstick to match the lettering on the side.
She will promote the drink using the slogan
“love what you love”.
She said: “I am thrilled to join the Diet Coke family – I love the past collaborations they’ve done with such incredible names in fashion.
“The ‘Love What You Love’ campaign connected with me instantly as I am a firm believer that with confidence and passion, you can achieve your wildest dreams.”
Kate, who grew up in Croydon, South London, was spotted aged 14 and first appeared on Vogue’s cover in 1993 when she was 19.
Michael Willeke, integrated experience director for Europe
Her star has not waned. Her career is burning brighter than ever ADVERTISING INSIDER ON KATE’S LASTING ALLURE
at the Coca-cola Company, said: “We are honoured to appoint Kate Moss as our new creative director.”
He said it will continue Diet Coke’s “rich history of collaborating with some of the biggest names in fashion and culture”.