Daz killed my career
Richie’s torment as ‘prat from the ad’ image cost him parts
SHANE Richie wishes he could wash all trace of the Daz ads from his CV… because he reckons they were a blemish on his career.
The EastEnders actor was the face of the washing detergent in the 1990s and doorstepped people in the campaign.
He said: “I was given a s***load of money for that but it shut my career down because casting directors would go, ‘We’ve got that prat who does the Daz ad’. I know what people think of me, I know sometimes they don’t take what I do seriously. But I do.”
But Shane, 53, once revealed the ads did earn him some fans – women looking for good, clean fun. He said: “They do attract a lot of bored house- wives. I get these letters saying, ‘Come to my house at 2.30pm. My husband won’t be there and you can check my whites – if you know what I mean’.”
Shane stars in EastEnders spin-off Redwater tonight on BBC1. Kat, played by Jessie Wallace, and his character Alfie visit a fishing village in Ireland as they bid to trace Kat’s son Luke, who was adopted after she had him at 14.
Speaking to the Mirror previously, Shane said: “I hope it runs and runs and Redwater goes on for ever.
“There’s very much a thriller tone to it, big secrets, which I hope will keep the audience tuning in.
“The drama is very mythical, there’s something magical here.”