JUKE CAM’S A BIT OF A JOKE

More marketing nonsense about adventurous lifestyles and thrill-seeking owners. This time it’s a 360-degree camera now available on Nissan’s Juke.

It’s called JukeCam and according to Nissan it’s the first integrated multi-purpose dashcam that can be transformed into a sports camera.

In my experience those with a really active lifestyle (people younger than me, usually) drive VW campervans, not new SUVs. Most Juke owners will use their cars for taking the kids to school and shopping. Tasks that would make a very boring film.