This may be a crafty plan to get us in mood for Bake Off

MADE IT Ant, Clemency and Robin

I’m not sure what C4’s thinking was when it decided to launch Craft It Yourself, a show all about making things for your home.

Was it a cunning plan to whet our appetites for home crafts ahead of the impending arrival of The Great British Bake Off?

Or, in its role as a public service broadcaster, did C4 simply want to help out those middle class viewers who have not escaped the bite of austerity?

Probably a bit of both. Although if C4 is planning to make Bake Off as funky and snappy – and LOUD – as this show it might not go down too well with the old BBC audience. It is perfect for C4, though. Having spent years helping its aspirational viewers find their perfect homes with Phil and Kirstie, C4’s creative types have clearly decided it is time to start helping them stamp their own identities on those homes.

Obviously, hand painting tiles, weaving rope benches and beading chandeliers is not going to be everyone’s idea of fun – especially when the friction burns from all that tugging begin to sting.

Such extravagance never stopped Laurence Llewelyn-Bowen on Changing Rooms, though.

It won’t stop the trio of achingly cool presenters C4 has found to host this show either. You might recognise Ant Anstead from Philip Glenister’s For The Love Of Cars, but Robin Johnson and Clemency Green will be new to you.

Clemency probably couldn’t be any more “Channel 4” if she tried, but she is particularly great on this.

She is also something of an expert when it comes to baking – which might be good news for C4.

You know, if the hosts of a certain other show don’t turn out quite the way the network is hoping.