T-SHIRTS TOUCH DOWN

American football T-shirts are set to hit Sainsbury’s shelves as the store taps into surging demand for the sport in the UK.

Sainsbury’s tie-up with the National Football League will launch this week with eight T-shirts representing each team playing in London-based games this autumn. This includes the Miami Dolphins and Cleveland Browns. A wider range of vintage T-shirts and hoodies from other NFL teams will be sold later.

Sainsbury’s commercial director James Brown said: “American football has become hugely popular – with 13 million UK fans, we’re on to another winner.”