2010s

For years it was a running joke that boyfriends would run a mile when asked the dreaded question: “Does my bum look big in this?” But thanks to Kim Kardashian, Jennifer Lopez and a certain bridesmaid’s dress worn by Pippa Middleton, when it comes to bums, it’s now the bigger the better. Nicki Minaj, J-Lo and Meghan Trainor all wrote cheeky songs on the subject, and celebs including Towie’s Chloe Sims, left, have even been open about having a butt lift. Speaking after her £4,5000 op, Chloe, now 34, said: “I already know that I’ll feel more confident with my bum the way it is now.” Katie Price, meanwhile, had four non-surgical bum lifts, using radio signals. But Kim‘s booty – once measured at 43in – managed to “break the internet” with a naked photoshoot in 2014.