APP

exact match isn’t found, the app will bring up a list of similar-looking products for users to consider. The goal is to make it easier for people to buy products they have seen – whether in real life, in magazines or on social media. It’s a bit limited, in that it can only identify products that Asos stocks. You might also get a few funny looks if you start snapping pictures of people’s shoes on the bus. But it’s a fun way to translate your fashion inspiration into reality.