ALL KLUM GOOD FOR LIDL

Lidl has snatched Waitrose’s crown as the UK’s seventh biggest supermarket.

The German-owned discounter grew its market share to a record 5.2% in the three months to mid-August, said number crunchers at Kantar Worldpanel, with Waitrose achieving 5.1%. Aldi, which has a 7% market share, and Lidl have targeted Waitrose’s shoppers by launching upmarket ranges at budget prices.

Lidl’s latest bid to lure custom is a fashion range by supermodel Heidi Klum which launches next month, with prices from just £4.99.