NO SWEAT FOR TRAINER FANS
from JD Most customers who buy trainers its Sports don’t use them for exercising, boss has admitted. often Peter Cowgill said customers were rather buying them for their “street” look, than for getting fit. pair of He went on: “A runner will wear a a guy trainers for six months. In that time, may who is wearing trainers for fashion have bought six pairs.” for Cowgill said it was not uncommon “nine or fashion-conscious shoppers to buy a pair. 10 pairs a year ” - at around £60 group This trend for “athleisure” helped in the sales leap 41% to nearly £1.4billion overall six months to July 29, while the by a market was broadly flat. Profits surged third to £103million. Sales in its JD and Size? stores in the UK and Ireland have grown 50% during the past three years.