The founders of trendy fashion

label Superdry have launched plans to reward 4,500 staff.

The scheme, which runs to September 2020, will see bosses Julian Dunkerton and James Holder put 20% of their share gains into a trust for staff if parent firm Supergroup’s share price tops £18.

Dunkerton and Holder grew the fashion chain from a market stall in Cheltenham, Glos, and listed its shares at £5 on the London Stock Exchange in 2010.

Dunkerton, the group’s product and brand director, owns 26.7% percent of Supergroup, and Holder 10.6%.

Each £5 hike in the shares over the £18 level would see them put £30million into the trust, to be shared by staff worldwide.