Pur­ple­bricks on yel­low brick road?

Daily Mirror - - FINANCE -

On­line es­tate agent Pur­ple­bricks picked Hol­ly­wood to launch its US ex­pan­sion yes­ter­day.

The Soli­hull-based busi­ness is start­ing in Los Angeles with a lo­cal web­site and 30 agents.

Pur­ple­bricks, which lost £6.1mil­lion last year, is tak­ing on tra­di­tional es­tate agents by charg­ing a flat fee of £849 (£1,199 in London) re­gard­less of whether the prop­erty sells, plus there can be add-ons too.

Broth­ers Michael and Kenny Bruce, started the busi­ness in 2015 and time will tell if the firm’s Cal­i­for­nia push proves a block­buster or an epic flop.

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