Daily Mirror

Popping of a cork makes our wine taste better

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CHEERS Cork affects senses DRINKERS believe wine tastes better when it comes from a bottle with a cork, a study found.

And we subconscio­usly associate the pop of a cork with a celebratio­n or relaxing night in.

In tests, identical wine was served to 140 people who heard a cork pop or a cap being unscrewed. Drinkers rated the wine 15% better quality from an old-style bottle and saw it as a more fitting drink for a celebratio­n.

And asked if they preferred buying wine with a cork or screw cap, 113 opted for the cork.

Prof Charles Spence, from Oxford University, said: “Our senses are linked. What we hear, see and feel has a huge effect on what we taste. The

There was an arm through the door, thrusting a big knife

REUBEN GREGORY ON BEING WOKEN BY BURGLAR sound of a cork sets our expectatio­ns before the wine has touched our lips. These expectatio­ns anchor our subsequent tasting experience.”

He said the results “emphasise the clear associatio­n between cork and quality in our subconscio­us”. Some 70% of wine bottles are still sealed using corks.

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