Younger designs make their Marks
M&S’s new ‘make or break’ collection
AFTER a decade of poor clothing sales, Marks & Spencer today unveils its “make or break” new collection.
Confident and stylish, defining the season’s trends in an elegant, wearable way the bastion of the British high street has a lot to be optimistic about.
And there’s a big emphasis on younger and more affordable styles. But will it be enough? New CEO Steve Rowe has a five-year plan that includes the closure of 30 UK stores and converting 45 into Simply Food-only.
Rowe has, however, won back shoppers aged 50 plus, and attracted a younger audience. Style director Belinda Earl said M&S had learned women don’t shop by age and has brought in younger designers.
She said: “Women are no longer defined by traditional age boundaries. What women want is ageless, timeless style.”
ON TREND Autograph dress £79, shoes £25STYLISH M&S Collection dress, £45