LIDL

A mince pie eater chomps on them as he does his chores, a doubledipper causes chaos at a buffet and a carver showcases his knife skills. Lidl gently mocks our lack of restraint when it comes to Christmas fare.

Brian says: “Lidl has taken a different tack to everyone else by doing a series of ads.

“Each ad salutes the great characters of Christmas. Like a good Christmas cracker, they put a smile on your face.” Budget rating: £££ Bauble rating: 4