IT’S SOFA SO GOOD

Sofa chain DFS is sitting pretty after posting a 4% rise in half-year sales.

The firm said its takeover of rival Sofology, plugged by Night at the Museum actor Owen Wilson in new TV ads, boosted overall takings.

Excluding that deal, sales dropped 3.5% in the six months to January 27.

Shares in DFS jumped 4% as it earmarked a “modest” rise in full-year profits.