HOW DO I TAKE STOCK OF CLOTHES PLAN?
Dear BIZ
I launched Teddy Maximus, a luxury and fun range of products for dogs, in 2015 after the arrival of my dachshund Teddy.
The collection now includes coats, leads, collars, neckerchiefs, toys, beds and carriers.
Everything is designed and made in Britain and many items can be personalised with initials, name or a message. They are available at teddymaximus.com. I’ve recently launched a range of leather saddle bags for owners, featuring the signature Teddy Maximus dog motif and with a side D-ring that can be used to secure a dog lead.
I’m looking for ways to raise awareness of the new range and would appreciate any ideas you might have.
BIZ replies
Target your existing customers as they are already fans of your products.
Persuading them that your new bags are stylish and very practical while out walking their pooch will be one of the best ways to promote both your new range and your whole brand to other dog owners.
You could try dog breeders and dog clubs as another way to target potential customers, maybe offering some sort of incentive to promote your products or offering an interview or feature in any magazines or correspondence they send out to members.
Stunning pictures and cute posts of pooches and owners with your products on social media should work really well too. Encouraging happy customers to share pictures will help to create a stir.
Dear BIZ
I’m in the process of setting up a clothing business but I’m not sure exactly where to head with it. I don’t know whether I need a high street shop or should focus online. I am a bit unsure about sourcing stock, too.
BIZ replies
The basic rule when setting up a new business is to be very clear about what you want to achieve and how you will get to that point.
You need to know where you are heading, that there is a market for your products, who your customers are and how they will buy what you offer.
Doing a thorough business plan will help to take you through the process and work out all the essentials from suppliers, to pricing and where to sell. Don’t take any steps before you’ve done a plan. Holly wants to boost sales of fun products