Daily Mirror

Chilli Wonka...

- BY GRAHAM HISCOTT Head of Business

MORRISONS has added imperfect chillies to wonky produce it stocks.

It is part of a plan for the chain to sell 33 types of fruit and veg that look odd, increasing its range by 50%.

The chillies have defects such as missing stalks, imperfect colours or are small. While tasting the same, they are 39% cheaper than standard ones. Other less-than-perfect produce to be added include kiwis and avocados.

Drew Kirk, fruit and veg director at Morrisons, said: “Customers want to be given every opportunit­y to reduce food waste. So we’re providing a much bigger choice of wonky or blemished products.”

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