120,000

The number of personalised Love Island water bottles sold last year.

Caroline Flack believes the Islanders’ dating rituals are actually pretty traditional, by modern standards. “It reminds you of the old-fashioned way of dating,” the 38-year-old presenter says. “These days, when everyone is on Tinder and Instagram, and on their mobile phones, it actually is the style of having a conversation and getting to know one another. “It’s old-school dating.”