Traditional sarnies are brown bread
Adventurous fillings gain popularity as tastes change
The market is worth £8billion & the choice is so much wider now JIM WINSHIP BRITISH SANDWICH ASSOCIATION
SANDWICHES are still the bread and butter of our packed lunches but traditional fillings such as ham and cheese face a challenge from trendy newcomers.
Bread maker Warburton’s found that while retro BLT or egg mayo sarnies are still popular, customers are choosing chicken and avocado, brie and grape, pulled pork, or falafel and hummus in increasing numbers.
Director Darren Littler said: “It’s interesting to see the fillings that fall in and out of favour in line with trends. With a vastly increased choice compared to years gone by, more adventurous fillings are the order of the day for many.”
The sandwich remains big business, with four in 10 adults listing it as their top lunchtime choice.
On average, Britons eat five a week and spend four-and-a-half minutes preparing them, the poll revealed.
People remembered jam sandwiches from the 60s while ham salad ruled in the 70s, chicken salad in the 80s and BLT in the 90s, it found.
Smoked salmon and cream cheese led the way in the 2000s and hummus and falafel are typical of today’s tastes.
The British Sandwich Association said we spend £8billion a year on takeaway sandwiches, buying four billion of them annually from supermarkets and cafes.
Director Jim Winship said: “In the 90s the market was worth around £1billion – today its nearer £8billion and the choice is so much wider.”
ADVENTUROUS Brits are now turning up their noses at traditional sandwich fillings in favour of more exotic fare.
Some conservative snackers will wonder if those opting for avocado or hummus know which side their bread is buttered.