John Lewis is now in black
JOHN Lewis has ditched its forest green logo after almost 30 years for a modern version in black.
And for the first time in its 154-year history the store has added “& Partners” to its name to represent its 83,000 staff.
Bosses have pledged up to £500million a year to woo customers to the firm, which also owns Waitrose.
Managing director Paula Nickolds said: “The change puts partners back at the heart of everything we do.”