The rise and rise of Aldi

Beating the big guns at own game 20,000 new jobs

IT’S got more stores than Morrisons, and triggered Tesco into launching a new chain to compete.

Aldi, along with Lidl, has provided a trolley load of trouble for Britain’s supermarket giants.

By stocking far fewer product lines and keeping costs to a minimum, Aldi is beating the big guns at their own game.

Its Special Buys aisle – with its eclectic range of goods – is a bargain hunters dream come true.

Aldi is now Britain’s fifth biggest grocer, even if it is some way behind a resurgent Morrisons, with its 10.2% market share.

However, its rate of store openings is set to slow. Plus its lack of a fully fledged online grocery arm could prove an issue.

For now, Aldi is showing there is demand for bricks and mortar stores.

And as it grows its posh food ranges, as well as cutting prices, it is proving a recipe for success.

BUDGET supermarket Aldi aims to open more than 400 stores by 2025 – creating another 20,000 jobs.

The discount chain is targeting “strategic” towns where there is no Aldi presence.

The German giant arrived in 1990 and has 789 branches.

The firm previously said it wanted to have 1,000 branches by 2022, and yesterday set out