HIGH STREETS
tion. the new which ately ire’s h she s”. of a ts to hese cakepreneurs, explains Alana, sell her products at food festivals, country shows and markets.
“Let me try and explain it,” says Lord Sugar. “You have got the ambassadors who have exclusivity for a certain area where they can sell at fairs and places like that.
“They buy wholesale from Alana, who produces the stuff in her factory. So we have our own mini-department stores, although they are not physical stores.” Perhaps Alana had an opinion on business rates, one of the bugbears of small firms? The Apprentice is about to offer her views when Lord Sugar cuts her off before she has said two words. “She wouldn’t know about that,” he says.
Unsurprising, really, for Lord Sugar to have the final word.
The Apprentice, BBC1 tonight at 9pm.