Daily Mirror

Takeover action leaves bad taste

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THE anger sparked by the sale of Cadbury to US-based giant Kraft prompted an investigat­ion in Parliament.

And when Kraft broke a promise to keep open the Cadbury factory near Bristol the deal was only just sealed.

In 2013, it was slammed for scrapping an annual Christmas gift box to retired staff to cut costs and for shaving 4g off each Dairy Milk bar but nothing off the price.

In 2014, Kraft ended a Christmas tradition by stopping making its iconic chocolate coins.

It triggered furore in 2015 by changing the recipe for its best-selling Cadbury Creme Egg. The shell of Cadbury Dairy Milk was dropped in favour of what critics complained was an inferior version.

Earlier this year Cadbury chocolate bars were banned from NHS buildings in a row over prices. The firm which supplies hundreds of hospitals refused to stock brands such as Dairy Milk, Wispa and Crunchie.

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