Cookie idea is making dough
Dear Biz
Three years ago we began catering alongside our full-time jobs as a head chef (Kristelle) and a cookery writer (Chelsie).
We wanted to see how well we worked together before committing long-term.
We had fun instantly and we launched Blondies Kitchen (blondieskitchen.co.uk), offering cookies and milk pop-ups. We tested the concept out at Old Street station in London and we realised that people loved it.
Since then we’ve done pop-ups and catered at events across the capital. We are beyond excited that we are now in Selfridges’ food hall.
We continue to launch pop-up events and are widening our range to include bake-at-home cookie dough.
Any advice you could give us on spreading the word about our new home baking products and our mobile milk & cookie bar would be great. We’re hoping for an audience outside of London. Kristelle Levy and Chelsie Collins
Biz replies
Word of mouth recommendations via social media posts from people using your baking products at home will be the best form of advertising for your new range.
Getting customers to do this is simple enough – encourage them to post fun pictures of them baking and of their finished creations.
That, along with pop-ups in other major cities and linking up with other stores and businesses to get your products out into the wider world, will get your brand betterknown nationwide.
You could also team up with party and wedding planners as your pop-up bar and products are perfect for all types of events.
We could see them working at everything from weddings to kids’ parties and corporate days.