Love Island stars set to get rich from social media posts
THE stars of Love Island are set to rake in the cash by endorsing products after they leave, say experts.
Contestants could make as much as £15,000 for a single Instagram post, as the controversial ITV2 show returned last night for a fifth series.
With hopefuls including Tommy Fury, 20, brother of boxer Tyson, 30, and Curtis Pritchard, 23, brother of Strictly dancer AJ, 24, ratings are set to be higher than ever.
And the contestants are due to make more cash than ever as social media “influencers”.
Last year’s final 10 – mostly
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complete unknowns beforehand – have 16.4 million Instagram followers between them, making them very appealing to advertisers.
Jannic Nielssen, influencer marketing manager for Ranieri Agency, explains: “Coming out of the villa, contestants can expect to earn £2,000£15,000 per post on
Dani Dyer Instagram. Becoming an influencer is definitely a quick way for them to make money.” Dani Dyer, 23, has reportedly made £1.7million since winning last year. With 3.6 million Instagram followers, she has the power of earning at least £15,000 per post. Her ex, Jack Fincham, 27, has 2.4 million followers and gets £10,320 per post. Stars
Curtis, left, is brother of Strictly’s AJ, & Tommy’s brother is Tyson of the show have also used their fame to land parts in TV shows and musicals. Amber Davies, 22, who won 2017, is playing the lead in 9 To 5: The Musical, earning six-figures.
And, as this year’s islanders already have tens of thousands of Instagram followers, they are set to earn more than ever.
Jannic says: “This year’s contestants are influencers before going into the villa. They’ve got the following already, and may be earning up to £2,000 for sponsored posts.
“They know what to expect when they come off the show – just on a much bigger scale.”
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