Gambling a normal part of life for kids

CLICK ‘N’ BET Online gambling

GAMBLING has become part of everyday life for youngsters due to a constant stream of advertising, a study reveals.

Researchers found 96% of 11 to 24-year-olds had seen gambling marketing messages in the last month and were more likely to bet as a result of it.

Since rules were liberalised in 2005, the number of television adverts has surged – especially during live sports events. Last year TV companies agreed to a voluntary ban during matches, but spending has increased online.

The report by Ipsos Mori and the University of Stirling estimated 41,000 UK followers of gamblingrelated Twitter accounts were likely to be under 16 and 6% of followers of “traditional” gambling accounts were found to be children.

The figure increased to 17% when looking specifically at gambling accounts dedicated to e-sports, competitive video gaming.

GambleAware chief executive Marc Etches said: “Constant exposure to [gambling] has the potential for serious long-term implications for children and young people.”

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