ETHICAL T-SHIRTS MAKE A CHANGE
Dear Biz
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We want to raise awareness of ½ÕÈ AEȽÕÒÌ Ì½ á ¸ ±AE ½¦¸ ½ÕÈ ¦Ò Ò½ ¤³AE Ò¤ AE³¸Ò ¸ those less fortunate.
Laura Hooper & Cheryl Hooper, by email Biz replies
This could be perfect timing to give your company and the good causes you support a boost as people are being more mindful of their shopping habits.
Lockdown has given people time to realise they don’t need to keep buying fast, throwaway fashion and it has led to people being more aware of the affect their purchases
DIFFERENCE: 5ÕÈ ¸ ¤Èç³ could be having on the environment. Your products tick lots of the boxes people are looking for: ethical, organic, quality and charitable.
Use social media to promote your slogans and products – spell out your credentials and tell the stories of the people you are supporting.
You have lots of good things to shout about, so you need to make some noise to grab the attention of potential customers.