Unicorn colouring book leads to a soaring business for the bosses of Neon Magpie

own business is the sense of accomplishment and achievement I feel when I see my products being sent all over the world.

The most difficult part is that there is never time to switch off – if you are not working then your business will not make any money.

An example of this would be when my son was born I only took four days off before getting back to work. I used to work with him strapped to my chest in a baby sling!

What help and advice have you received along the way?

We initially went along to Business Gateway as we were hoping to find a mentor to push us in the right direction but it became apparent quickly that we would benefit massively from the DigitalBoost programme.

The support we received was focused on our website and how we should update it in order to maximise online sales. This led to us changing platform to Shopify, which has made a big difference to our business with its links to Royal Mail posting.

We also gained SEO advice to allow us to achieve more organic Google hits, which has led directly to more sales, which is terrific.

Future plans?

We’re delighted with our improved website and sales, so we’ve added gold-foiled cards to our collection.

We want to capitalise on our digital achievements by introducing even more new products to our site and hopefully attract more stockists.

We still can’t quite believe our little hobby is doing so well but we’re now committed to growing it further and seeing where we can go with it.