Wide boy biz chiefs a suc­cess

Daily Record - - NEWS - BY MARK WAGHORN

SUC­CESS­FUL male busi­ness lead­ers have wider faces than av­er­age, mak­ing them ap­pear more dom­i­nant, am­bi­tious and pow­er­ful, say re­searchers.

While this is good news for ty­coons such as Alan Sugar, politi­cians with wide faces are seen as more cor­rupt, ac­cord­ing to the study.

When peo­ple are shown pho­tos of white male politi­cians, 70 per cent can tell if they have been con­victed of dis­hon­esty.

This is bet­ter than chance judg­ments as they knew noth­ing about the men or their ca­reers, say psy­chol­o­gists.

Co au­thor Chu­jun Lin, of the Cal­i­for­nia In­sti­tute of Tech­nol­ogy, said: “There is no doubt peo­ple form first im­pres­sions from faces all the time. For ex­am­ple, on dat­ing sites peo­ple of­ten re­ject po­ten­tial matches based on pic­tures with­out read­ing the pro­file.”

The find­ing adds to pre­vi­ous stud­ies sug­gest­ing men with wide faces have higher lev­els of testos­terone – and are more likely to con­sider cheat­ing on their part­ners.

DOM­I­NANT Alan Sugar

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