£3bn splurge for sales savvy Brits
FORWARD PLANNING WILL HELP YOU GRAB BLACK FRIDAY DEALS
BRITS are ready to blow £3billion in the Black Friday sales this year.
UK shoppers have embraced the US shopping bonanza since 2013 when Asda held its first event.
However, the last two years have seen some retailers caught out as more people prefer to grab a bargain online rather than fighting the crowd in store.
Take my advice and don’t bother leaving the house on November 24 as all the best deals will be available online.
I’m not convinced this new sale trend is worth the hassle, but by staying home you can at least check multiple retailers to see if you are really getting a bargain.
Research by GoCompare Credit Cards estimates UK consumers will spend billions during the Black Friday weekend, most of it on credit or debit cards.
Almost a third (31%) of Brits plan to check out this year’s sales, with 49% planning to shop online. A further 21% say they will visit the high street while 9% will shop via their smartphone.
For many, Black Friday signals the start of Christmas shopping and 8% of those surveyed intend to buy most of their presents in this year’s sales. Twelve per cent say they have delayed major purchases hoping to find them cheaper on Black Friday.
However, consumers often fail to plan their shopping by researching deals in advance and setting a budget before they start buying.
Just 15% of bargain hunters plan ahead by comparing prices before big sale events, while 10% have bought things in a sale they didn’t need. A further 6% admitted getting carried away and overspending.
It’s hardly surprising that, for many shoppers, sales fatigue and scepticism has set in. Almost a fifth (18%) are already fed up with the end of November sales hype.
Only 10% of those surveyed thought Black Friday and Cyber Monday sales were an opportunity to bag a bargain with almost 29% saying they will avoid them.
Shoppers put clothing and accessories at the top of their wishlists, according to the survey, followed by computer gaming kit, toys and games, and beauty products.