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LINGERIE fans have got their knickers in a twist after it emerged Sports Direct boss Mike Ashley has bought luxury undies firm Agent Provocateur.

The two brands couldn’t be more different – scraps of satin and lace cost a fortune at AP while Sports Direct prides itself on “Low Prices Guaranteed”.

The deal has prompted speculation over the upmarket brand’s future – and whether it will still be able to attract the top celebrities it has bagged as models in the past.

A-listers have queued up to don the AP smalls and pose in risque photoshoots, but may be more reluctant to peel off if they feel it has lost its high-end charm.

Kate Moss acted out naughty fantasies for a series of web adverts entitled The Four Dreams Of Miss X.

In one she stripped off to show her skimpy undies before peeling off and caressing her boobs. Millions logged on, crashing the site.

Kylie Minogue rode a mechanical bull in just her skimpies in an advert shown at cinemas and deemed too raunchy for TV. And Abbey Clancy steamed up a winter wonderland in stockings and suspenders for a 2015 campaign.

In 2008, model Daisy Lowe strutted down the catwalk, baring her bum and boobs in skimpy thongs and nipple tassels at a live AP show.

And model Irina Shayk acted out a sizzling fantasy for a video advert directed by actress Penelope Cruz.

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Singer Paloma Faith – who worked in the store before she made it in music – fulfilled her dream by modelling for AP. Pixie Geldof peeled off, as did Atlanta de Cadenet – daughter of Duran Duran’s John Taylor and Amanda de Cadenet.

Most recently, Israeli model and Leonardo di Caprio’s ex Bar Refaeli appeared in a sizzling campaign

Mike Ashley, 52, sealed the £25million deal through his investment vehicle Four Holdings, buying the brand from private equity firm 3i.

It currently has 10 British stores and 600 employees.

But it was branded “a phenomenal stitch-up” by co-founder Joe Corre – the son of Vivienne Westwood – who called busine to a carcass

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