ACE BECKS AIDS SAFE DRINKING
...by flogging his Scotch
FOOTBALL idol David Beckham has starred in a slick new advert promoting a brand of whisky, while urging boozers to drink sensibly.
The 42-year-old icon donned a superstylish leather bomber jacket and jeans for the campaign for Haig Club.
In the ad, Beckham enjoys the whisky as he is seen partying in a nightclub.
But while its makers want to boost sales, they and Becks say they are also pushing for responsible drinking.
Their “Leave As You Arrived” tag tells drinkers they can look as stylish at the end of the night as they did at the start.
The footage starts at 1am with Beckham leaving the club looking equally as smart as when it rewinds to 9pm when he entered.
Brand director Ronan Beirne said: “Haig Club believes that looking as good leaving the bar is the epitome of style.” Dad-offour Beckham said: “There are many reasons why I wanted to partner on Haig Club, and one of them is their commitment to responsible drinking.” Last night Andrew Misell, a director for Alcohol Concern, said: “It’s good news that more members of the alcohol industry are recognising they have a responsibility to promote responsible drinking. “But the problem with the message from the industry that we should “drink responsibly” is that they never say what it means. How many drinks is responsible?” Glasgow brewery Innis & Gunn wants beer lovers to create their dream pint, by sending in bizarre flavours to innisandgunn.com. The winning brew will be announced next month.