ACE BECKS AIDS SAFE DRINK­ING

...by flog­ging his Scotch

Daily Star - - News - By ROSS KANIUK

FOOT­BALL idol David Beck­ham has starred in a slick new ad­vert pro­mot­ing a brand of whisky, while urg­ing booz­ers to drink sen­si­bly.

The 42-year-old icon donned a su­per­stylish leather bomber jacket and jeans for the cam­paign for Haig Club.

In the ad, Beck­ham en­joys the whisky as he is seen par­ty­ing in a night­club.

But while its mak­ers want to boost sales, they and Becks say they are also push­ing for re­spon­si­ble drink­ing.

Their “Leave As You Ar­rived” tag tells drinkers they can look as stylish at the end of the night as they did at the start.

The footage starts at 1am with Beck­ham leav­ing the club look­ing equally as smart as when it rewinds to 9pm when he en­tered.

Brand di­rec­tor Ro­nan Beirne said: “Haig Club be­lieves that look­ing as good leav­ing the bar is the epit­ome of style.” Dad-of­four Beck­ham said: “There are many rea­sons why I wanted to part­ner on Haig Club, and one of them is their com­mit­ment to re­spon­si­ble drink­ing.” Last night Andrew Misell, a di­rec­tor for Al­co­hol Con­cern, said: “It’s good news that more mem­bers of the al­co­hol in­dus­try are recog­nis­ing they have a re­spon­si­bil­ity to pro­mote re­spon­si­ble drink­ing. “But the prob­lem with the mes­sage from the in­dus­try that we should “drink re­spon­si­bly” is that they never say what it means. How many drinks is re­spon­si­ble?” Glas­gow brew­ery In­nis & Gunn wants beer lovers to cre­ate their dream pint, by send­ing in bizarre flavours to in­nisand­gunn.com. The win­ning brew will be an­nounced next month.

MINE’S A SIN­GLE: David Beck­ham is seen in the ad­vert par­ty­ing with pals be­fore it rewinds to the be­gin­ning of the night

‘ROLE MODEL’: Becks

Newspapers in English

Newspapers from UK

© PressReader. All rights reserved.