Daily Star

Rival in sales war on Primark

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DS4PK11 readers special offer THE Poundland store chain has declared war on Primark with plans to expand its Pep&Co fashion outlets to go head-to-head with its high street rival.

Bosses want to open 91 new Pep&Co stores by the summer to add to the 200 already trading.

Poundland said the move would make it a “top 15” clothing retailer by volume, alongside the likes of River Island, Top Man, Asos and Peacocks.

Pep&Co prices start at £1 and 95% of the range is £10 or under, rivalling Primark on value.

Poundland managing director Barry Williams said: “We’re working flat out. Shoppers will have a major new reason to shop in our stores.”

According to accounts filed at Companies House, Pep&Co’s holding company Pepkor UK made a pre-tax loss of £18.9million in 2016 on £29m sales.

The announceme­nt follows a horror week for the high street with the Toys R Us and Maplin chains both collapsing into administra­tion.

Prezzo and New Look are also poised to shut stores through Company Voluntary Arrangemen­ts, following similar moves by Jamie’s Italian and burger chain Byron. A HONDA Z50A trail bike with a 49cc engine used by John Lennon to ride around his estate in Tittenhurs­t Park, Berks, fetched £56,250 at auction in Solihull, West Mids.

BURST

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EXPANDING: Pep&Co
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®Ê CANCER BATTLE: Amy with photos of her treatment and, below left, with Sean

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