Sugar’s ‘sexist’ joke on boobs

UNDER FIRE: The tweet LORD Sugar has been branded a sexist after an “unacceptable” tweet about a blonde shop assistant’s boobs.

The Apprentice boss made an online gag which referred to the worker’s plunging neckline.

Alongside a picture of the employee, the billionaire tweeted: “Went into a shop in Croatia to buy a jumper.

“After 20 mins my wife said what the hell is he doing in there, he has been ages.”

The 71-year-old even tried to tag his ex-Apprentice pal Nick Hewer, 74, into the tweet.

It is the latest in a long line of Twitter gaffes by the TV star.

One critic blasted: “Racist AND sexist! What’s next? Homophobic? Let’s make it a hat trick.”

Another complained: “No respect – shame what money can do to you.”

And another wrote: “It’s time you grew up!”

During the World Cup, Lord Sugar was forced to backtrack after comparing Senegalese football stars to beach sellers in Marbella.

Lord Sugar had not commented last night.

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