WE HATE CHOCOLATE

They turn to protein snacks

SNOWFLAKES are refusing to eat chocolate over fears they will become obese.

Millennials are instead scoffing protein-packed sports nutrition snacks.

People, aged 18 to 30, see them as a healthy choice, rather than just for gym buffs.

And the rise in social media “fitness gurus” is also driving the trend.

Steve Rich, from nutrition firm Sci-MX, said: “Retailers are increasingly describing high-protein snacks as the future of confectionery.”

Sales of sports bars and flapjacks shot up by £15.1million over the past year, according to Kantar Worldpanel analysts.

The overall value of the sports nutrition market is now £138m, a study claims. Researchers say protein bar range Carb Killa accounts for nearly half of all growth.

Juliet Barratt, the company’s co-founder, said: “This is the result of it appealing to more mainstream consumers who are looking for a healthier snacking option.”

Branding expert Ben Lambert added: “With the growing influence of social media fitness gurus, a healthy lifestyle is becoming a more commonplace goal.”

It is the latest way millennials are turning their backs on traditional fun.

Young people are drinking less and prefer boutique gyms with DJs and disco lights to pub sessions, research revealed.