WHAT’S HOT TO WATCH TODAY
THIS week’s episode of THE APPRENTICE (9pm, BBC1) is all about doughnuts. Much like all the other episodes, you might argue. But in this case I mean the product they’re being asked to flog.
“The UK bakery sector is worth a lot of dough,” Lord Sugar tells the candidates.
“And it’s a market that’s open to new trends. One of the new trends is fashionable doughnuts.
I want you to take a bite out of that market.”
At which point, one candidate shouts: “For God’s sake, pal, can you give the bleeding puns a rest, just for five minutes?” Only kidding. Before embarking on the challenge, the teams get mixed up for the first time this series, meaning each must now pick itself a name.
As ever, this name must be pompous, self-important and 100 per cent irony-free. So neither team is allowed to be amusingly random, by calling itself, say, Teapot or Ipswich Town FC.
Having settled for Collaborative (yawn) and Typhoon (double yawn), they then discuss what doughnut types to make.
Typhoon go for sweet ones, Collaborative savoury. But how about names for their wares, such as the ultra-hot chilli and chocolate one. “What about Fire In The Hole?” suggests Rick. ELSEWHERE, in HOW TO GET A GOOD NIGHT’S SLEEP (9pm, Channel 5), Eamonn Holmes and wife Ruth Langsford are both seeking a solution to an exhausting problem. In Eamonn’s case it’s a lack of sleep, in Ruth’s it’s the fact that she snores.
I’d suggest that solving the second of those problems would go a long way towards solving the first, but I’d rather not get involved in a domestic.