Daily Star

O COME ALL YE SNOWFLAKES

Softies reject Xmas decs for unicorns and dolphins

- by ALEX BROWN

SNOWFLAKES want us to get rid of our traditiona­l Christmas decoration­s.

Shops are stocking unicorns, dolphins and mythical beasts as millennial­s snub baubles and tinsel so they can “express themselves”.

SNOWFLAKES are getting rid of their Christmas decoration­s and replacing them with unicorns.

Our millennial­s are giving up on tinsel for mythical beasts and mermaids.

Research from American Express claims that the sensitive youngsters believe that normal decoration­s hamper their self-expression.

Caroline Bouvet, from the finance firm, said: “While many of the Christmas traditions hold firm, tree decoration­s are one area where it seems consumers are looking to express their personalit­y and have some fun.”

Giftware store Sass & Belle’s creative director Tonton Pelczynski added: “We have noticed a huge increase in sales of nontraditi­onal Christmas decoration­s over the past few years, mainly driven by our millennial customers.

“We have seen that the younger generation­s want to create an experience for family and

friends that will give them a chance for playful self-expression, and what better way than to fill your Christmas tree with unicorns and mermaids?

“Forget red, gold and green, make way for pink on your tree this year as Christmas gets a millennial makeover.”

The most popular decoration for millennial­s is now woodland creatures, used by 38% of them. This was closely followed by unicorns on 24% and mermaids on 17%. Animals feature heavily on the preferred decoration­s, with 17% putting dogs on the tree, 12% going with flamingos, and 9% opting for llamas.

But 14% stick dinosaurs on the tree, 14% Prosecco bottles and 10% rainbow cakes.

American Express also revealed almost half of the UK’s 27million households will get rid of normal decoration­s, with 45% now embracing alternativ­es. They also discovered that most people put their decoration­s up on December 1.

Caroline added: “Whether it’s a unicorn or a reindeer you’re looking for, we’d like to urge shoppers in search of festive adornments this Small Business Saturday to show their support for local independen­ts and to shop small.”

CHRISTMAS decoration­s apparently “restrict” people’s ability to express themselves.

The festive items offend snowflake millennial­s so much many are ditching them altogether.

In their place they’ve adopted unicorns and mermaids.

Quite what these mythical creatures have to do with the birth of Jesus is anyone’s guess.

But as with many things concerning the snowflake generation – reason is best left to one side.

It’s been a long-held argument that Christmas has lost its true meaning with growing commercial­isation.

Whether these claims are genuine or just a cunning ploy to flog “alternativ­e” decoration­s remains to be seen.

But what’s glaringly obvious is the ridiculous­ness of the outraged crusaders’ claims.

It’s certainly true that many traditiona­l Christmas decoration­s are clichés.

But they help evoke fond memories – giving the national holiday its magic for millions of Brits.

This doesn’t restrict anyone’s freedom of expression. In fact it brings people together – which can only be a good thing.

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