RRESPONSIBLE’ OVER WEIGHT-LOSS ADVERTS
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By using reality TV rtise their prode insinuating as give you a e and help ght. these teas o become by using he claims. use bowel e long not maght as you will likely lose water and potentially muscle mass, rather than fat mass, further slowing your metabolism. This is the start of a dangerous cycle of yo-yo dieting.” Despite the ASA ruling, Geordie Shore’s Chloe Ferry – who has also had liposuction – was promoting BoomBod as recently as Wednesday, although her post drew plenty of criticism. One begged her to stop giving people
“unrealistic body standards”. Another wrote: “It’s your plastic surgeon who gave you that body.”
Fellow reality star Jemma Lucy sparked a flurry of complaints in May when she shared an Instagram post plugging weight-loss products while pregnant. The ASA said it broke several rules, including encouraging unsafe practices during pregnancy.
The Kardashians have also been criticised for similar posts with Kim promoting appetite-suppressing lollipops and Khloe posting about Flat Tummy Tea. It is marketed as a detox tea which reduces bloating but its health benefits are yet to be proven. It also contains the natural laxative senna.
TV star Jameela
Jamil believes the posts encourage eating disorders, branding Kim a “terrible and toxic influence on young girls”.
The Good Place actress says: “These people are selling hairgrowth gummies but wearing extensions or photoshopping themselves to look slimmer and selling a weight-loss shake. There are so many lies being told and we’ve accepted that as a cultural norm.”
Last month Instagram announced new rules about posts for weight-loss products and cosmetic surgery. Some posts will be hidden from under-18s while others promoting “miraculous” weightloss products will be removed.
Whether that will be enough to stop celebrities earning a quick buck remains to be seen.