Purr-fect response

PET owners battling with cat allergies no longer have to suffer thanks to the UK’S first allergy-reducing cat food.

After more than a decade of research, Purina scientists have developed a revolutionary approach to the management of cat allergens in the form of a 100% complete dry cat food.

As many as one in five adults are sensitive to cat allergens. And those with feline friends struggle to remove traces of cat hair in the home daily.

Purina wanted to tackle the issue in a safe, effective and feline-friendly way.

Their scientific breakthrough came from a protein sourced from eggs which

Great Guide Dogs Virtual Dog Show

CELEBRATE your canine companion at the Guide Dogs first virtual dog show. There are loads of fun categories to enter, including scruffiest lockdown dog and waggiest tail.

Celebs including Ainsley Harriott, left, and Robert Lindsay are joining in and sharing photos with their pooches, too.

The show will raise vital funds for the sight loss community. Visit guidedogs.org.uk/ virtual-dog-show safely neutralises the allergens in cats’ saliva. Dr Ebenezer Satyaraj, PHD, immunologist for Nestlé Purina Research and lead investigator, said: “Many people think that cat hair or dander is the allergen, but it’s actually what’s on it.

“The major cat allergen is called Fel d 1, a protein that cats produce naturally in their saliva.”

All cats produce the protein at differing levels. It gets on their fur when they lick themselves and spreads into the home. Pro Plan® Liveclear® neutralises the protein, reducing allergens on cat hair and dander. Available exclusively at Pets At Home.

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