John Stimp­fig

‘ De­canter will not be va­cat­ing Europe’s vine­yards’

Decanter - - CONTENTS - John Stimp­fig is con­tent direc­tor of De­canter

‘In suc­cess you de­serve it, and in de­feat you need it.’ so said sir Win­ston churchill about cham­pagne. you won­der what the great­est Bri­ton of all time (as cho­sen in a BBc poll in 2002) would have made of the uK’s Brexit vote? Given that he led Bri­tain to vic­tory in World War II and then ar­gued fer­vently in favour of euro­pean in­te­gra­tion, I sus­pect he’d have been ap­palled. How­ever, there would be no doubt as to his choice of fizz to drown his sor­rows or toast his tri­umph. Pol Roger was his daily tipple – prefer­ably served from im­pe­rial pints!

over the last few weeks, the main topic of con­ver­sa­tion in the uK has been the post-ref­er­en­dum fall­out. But it will be business as usual at De­canter. As a Bri­tish-based magazine, we will not be va­cat­ing europe’s vine­yards or turn­ing our back on the con­ti­nent’s wine­mak­ers in any shape or form. you can rest as­sured that europe’s best and most in­ter­est­ing wines will con­tinue to fea­ture front and cen­tre in these pages.

equally, we are a us-owned, in­ter­na­tional pub­li­ca­tion with a grow­ing num­ber of read­ers in the Amer­i­cas and right across Asia. More­over, this global reach and ap­proach man­i­fests it­self in many forms, via our De­canter World Wine Awards and De­canter Asia Wine Awards, as well as our uK and over­seas events. Last year, there were 69 De­canter events across the globe, in­clud­ing in Ja­pan, Mex­ico and china. 2017 will see more of the same.

our new-look, re­designed web­sites, De­canter.com and De­can­terChina.com, con­tinue to go from strength to strength. In the past year, the for­mer has more than dou­bled its traf­fic (source: Google An­a­lyt­ics, June 2016) and is now the largest wine me­dia web­site in the uK (sim­i­larWeb, June 2016). our us au­di­ence has also ex­panded strongly. out­side of the uK and us, our monthly au­di­ence num­bers give us the largest global reach of any wine me­dia web­site (sim­i­larWeb, April 2016). Mean­while, De­can­terChina.com con­tin­ues to es­tab­lish it­self as the go-to site for china’s wine-think­ing con­sumers.

While we mourn and re­gret our po­lit­i­cal and eco­nomic de­par­ture from europe, the uK’s de­ci­sion will have no im­pact on our range of events, awards, con­tent, qual­ity or level of ed­i­to­rial out­put. Whether you re­garded the re­cent ref­er­en­dum as vic­tory or de­feat, De­canter, life and wine will con­tinue to go on re­gard­less. And that has to be worth cel­e­brat­ing; es­pe­cially with a glass of cham­pagne.

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