Su­per­mar­ket of the Year

Decanter - - RETAILER AWARDS -

Win­ner Booths

Run­ner- up Waitrose Booths just nicked this in a close race, the re­sult of an ex­cel­lent list – im­proved in the past year – and in­tel­li­gent pro­mo­tions such as the ‘3-for-2 on wines over £ 10’, which en­cour­ages ex­per­i­men­ta­tion. ‘ It’s a plea­sure shop­ping there,’ said one judge. Waitrose also had a good year, with its in­au­gu­ral Drinks Fes­ti­val, re­struc­tured buy­ing team and in­no­va­tions in the range.

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