Doughnut maker delivers on postal pledge
A DERBYSHIRE artisan bakery is taking its wildly decorated doughnuts nationwide delivering to sweettoothed individuals across the country for the first time.
Project D, which has provided handcrafted doughnuts to the likes of Amazon, Love Island and Coca-Cola, is introducing a postal delivery service covering England and Wales.
The ambitious plans follow the company’s recent expansion into a larger bakery and the recruitment of almost 100 additional staff.
The public’s love for its extravagant doughnuts, including Easter-themed “Dream Egg” and “Break Time Bunny”, has prompted the innovative brand to devise a way of making sure no one misses out.
Doughnuts will be delivered in corrugated cardboard boxes with six individual sections to ensure they arrive in perfect condition and will be posting the delicious deliveries via DPD’s next-day service to ensure prompt arrival.
The doughnuts will be baked overnight for delivery the next day, to guarantee they will be fresh.
Project D’s most popular creations will be among the first to be available nationally, including the Homer, a ring doughnut with pink icing and sprinkles, and the Biscoff with a caramel base and blended Lotus Biscoff crumb.
The initiative is a great step up for the luxury bakery, which currently only delivers between Leeds and Birmingham, as it means it can now reach anywhere in England and
Wales. Max Poynton, one of Project D’s directors said: “We want as many people as possible to enjoy our handcrafted doughnuts.
“We’ve put a lot of thought and time into this to ensure the doughnuts are fresh and in supreme condition on arrival.
“Lockdown has pushed us to devise new ways to get our products out there, including our pop-ups, which have attracted a stream of people. It has been incredible and we’re very excited to take the next big step on to the national stage.
“We know we will be in competition with some really big baking names – but we know our doughnuts are a cut above the rest and we’re looking forward to sharing the Project D love with an even bigger audience.”